ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes Categories_Colour shake until it takes on

shake until it takes on a creamy consistency

Helps improve softness

Massage in gently

Flexible Curl Movement with Keratin Support

sensitive scalps

ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes Categories_Colour shake until it takes onNeutralising Care for Brighter, Cooler Tones Helps counteract unwanted yellow tones while cleansing and refreshing the hair. Designed for blonde, grey or lightened hair, it supports a cleaner, cooler finish without compromising softness or manageability. The balanced formula enhances brightness and leaves the hair feeling smooth, refreshed and visibly more luminous. Helps neutralise yellow tones Gently cleanses without over drying Enhances brightness